INTRODUCTION
The Tecnia Institute of Advanced Studies’ most sought after and prestigious under graduate programme BA(JMC). The Syllabi and Curriculum Framework for B.A (Journalism & Mass Communication) degree programme effective from session 2016-17 onwards by Guru Gobind Singh Indraprastha University intended to design a broad learning framework to provide the human capital needs of the ever changing Media and Entertainment Industry (M & E Industry). It also aims to inculcate and empower learners to innovation, incubation and acquire entrepreneurship abilities along with professional and employable skills. It is also designed to imbibe primary research culture among learners to encourage Research and Development (R & D) potentials. It has also been structured to prepare the undergraduates to achieve skills for digital and cyber world of the present and future era. The programme incorporates current and futuristic trends in the Media and Entertainment Industry with Graduate Attributes (GAs) such as disciplinary knowledge and skills, influential and effective communication, self-directed learning, critical thinking, problem solving abilities, digital empowerment, ability to apply knowledge, lifelong learning, analytical reasoning, research-related skills, cooperation/team work, scientific reasoning, reflective thinking, multicultural competencies, leadership readiness/qualities, ethical reasoning, global vision, professional commitment and sensitizing with Sustainable Development Guards (SDGs) of United Nations. It also aims to build future ready professionals and socially responsible global citizens working under multi-cultural environment contributing to the attainment of global peace
VISION
We strive to nurture media professionals who contribute holistically and contribute to establish benchmarks for media education, research, extension and training, transforming knowledge driven information society.
MISSION
To evolve as a hub of excellence in quality teaching by creating a vibrant wisdom working environment which nurtures new ideas, creativity, using state-of-the-art technology for building leaders and innovators in the domain of media and mass communication and socially relevant research, contributing to human development, empowerment, anchored in pluralism, universal values and ethics as fourth pillar of democracy.
THRUST AREA
The Institute meets aspirations of budding journalists; the information technology
revolution has spearheaded the expansion of mass media and also posed major challenges
for students, teachers and practitioners of mass media. The rapidly evolving technology
scenario is changing the very complexion of the Mass Communication in a manner unknown
to any other area of academic activity. The department has highly qualified & experienced
faculty who had expertise in their respective domain areas. The department aspires to
contribute in research accordingly identifies the thrust area of research and live projects in
the domain of:-
Design & Media#
- Animation Film Design
- Apparel Design
- Ceramic; Glass Design
- Design for Retail Experience
- Digital Game Design
- New Media Design
- Furniture and Interior Design
- Graphic Design
- Information Design
- Interaction Design
- Lifestyle Accessory Design
- Film and Video Communication
- Photography Design
- Product Design
- Textile Design
- Toy; Game Design
- Transportation; Automobile Design
- Universal Design
- Fashion Communication
- Design thinking
NEP 2020 IMPLEMENTATION#
- Leadership FDP:
- Sustainable Change Management
- U.S Baldrige Education PerformanceExcellence Framework
- Community Service Importance
- Project Management
- Risk Management
- Soft Skills Excellence:
- Leadership Excellence
- Effective Decision Making
- Effective Time management
- Effective Teamwork
- Effective Project Management
- NEP 2020 Implementation – Sharing Successes and Failures
#Thrust Areas of AICTE Training And Learning (ATAL) Academy FDPs/CPDPs
