INTRODUCTION
The center of communications has been setup in Tecnia Institute of Advanced Studies
(TIAS) in 2022 to inculcate deep understanding of the Communication and its disciplines. In the rapidly
evolving landscape of business and technology, effective communication plays a pivotal role in fostering
success, collaboration, and innovation. Recognizing the importance of communication as a strategic
asset, organizations worldwide are establishing Centers of Excellence (CoEs) dedicated to refining and
optimizing their communication practices.
A Center of Communication is a specialized hub within an organization designed to
cultivate, enhance, and streamline all aspects of communication. It serves as a focal point for developing
best practices, implementing cutting-edge technologies, and fostering a culture of effective
communication across departments and stakeholders.
- Strategic Alignment: The CoE ensures that communication efforts are aligned with the organization’s
overall strategic goals and objectives. By understanding the company’s vision and mission, the CoE
tailors communication strategies to support these overarching priorities.
- Best Practices Development: Through continuous research and analysis, the CoE identifies and develops
communication best practices. These practices encompass various communication channels, including
internal communication, external relations, digital communication, and crisis communication.
- Skill Enhancement: The CoE is dedicated to nurturing and enhancing the communication skills of
employees at all levels. This may involve organizing training programs, workshops, and mentorship
initiatives to empower individuals with the tools needed for effective communication.
- Innovation and Technology Integration: Staying abreast of the latest communication technologies and
trends, the CoE explores innovative ways to leverage new tools for improved communication. This
includes adopting state-of-the-art platforms, data analytics, and artificial intelligence to enhance
communication efficiency.
- Collaboration and Integration: The CoE acts as a catalyst for collaboration by breaking down silos within
the organization. By fostering cross-functional communication and integration, the CoE enables
seamless information flow, leading to increased productivity and synergy.
- Measurement and Evaluation: Implementing robust metrics and analytics, the CoE assesses the
effectiveness of communication strategies. This data-driven approach allows for continuous
improvement and adjustment of communication tactics based on real-time feedback and performance
indicators.
- Crisis Preparedness: Recognizing the importance of crisis communication, the CoE develops proactive
strategies to handle potential crises. This involves creating communication protocols, training key
personnel, and establishing response plans to maintain trust and transparency during challenging times.In conclusion, a Center of Excellence in Communication serves as a cornerstone for fostering a culture of
effective communication within an organization. By aligning strategies with overarching goals,
embracing innovation, and promoting skill development, the CoE contributes significantly to the success
and resilience of the organization in an ever-changing business landscape.
PURPOSE
The center of communications has been setup in Tecnia Institute of Advanced
Studies (TIAS) in 2022 to inculcate deep understanding of the Communication and its
disciplines. The Centre of Communication is to address the topics around the two
crucial concepts of communications and Communication through media. Media is the wing of
the communication which helps to generate new approaches and adopted the new ideas for
communication. Communication has always been an undeniable part of human lives and
“media”, as a buzzword and key term in the world today is gaining more and more importance
and attention among academia. Owing to the national, regional, and international importance of
the concepts, to form a team of distinguished experts and researchers in the fields of
communications, among others, to study and put forward practical solutions for improving the
areas of communications studies. The Centre undertakes sponsored short and long term projects
besides picking up a topical issue and research with the team of faculty and students.
