INTRODUCTION

It’s no surprise that colleges have embraced social media. Today’s students have grown up communicating and sharing experiences on social media sites like Facebook and are now helping grow the popularity of newer platforms such as Instagram. Using the power of different networks and engaging content, schools are using social media to attract students, interact with current students and stay connected with alumni as well. Tecnia Institute of Advance Studies has established an official presence on Facebook, Instagram, YouTube, LinkedIn and Twitter. These social media accounts are all maintained by the Social Media Cell of the college.

VISION

To develop platform that facilitates the sharing of Ideas, Achievements and Innovations with Global World, also encourages the virtual connectivity for sustainable growth of young minds which envision the future.

MISSION

To provide service that encourages IIC Activities and Achievements to Global Audience through different Social Media Platforms, and help in building a bridge between Institution and Internal & External Audiences.

BELOW IS A SUMMARY OF EACH SITE:

1. Facebook is a social networking site that allows people from around the world to network with friends, companies and organizations. Tecnia Institute of Advanced Studies maintains the “Tecnia Institute of Advanced Studies” Facebook Page, and frequently posts content, including videos, photo albums, event listings, links to news stories and more.
   1. FB Page: https://www.facebook.com/Tecniaofficial/
   2. NSS Group: https://www.facebook.com/groups/1769837433226731
   3. NCC Group: https://www.facebook.com/groups/712138479752801
   4. ECO Group: https://www.facebook.com/groups/601066914505027
   5. EBSB Group: https://www.facebook.com/groups/626077565367276
   6. Fit India Youth Club Group: https://www.facebook.com/groups/308646427790077
2. Instagram is a social networking site that allows users to share pictures and short videos using their mobile device. Tecnia Institute of Advanced Studies maintains the ” Tecnia Institute of Advanced Studies” Instagram account and posts campus scenes, current events and more.
   1. Link: https://www.instagram.com/tecniaofficial/
3. YouTube is a website designed for sharing video. Millions of users around the world have created accounts on the site that allow them to upload videos that anyone can watch. “Tecnia Institute of Advanced Studies” maintains the YouTube Channel of college named as “Tecnia TV” to upload videos related to Lectures, Events, Programs and more.
   1. Link: https://www.youtube.com/channel/UCXUfAaq4kVCyDPDY5K-E3Ow
4. LinkedIn is a business-related social networking site used mainly for professional networking. Tecnia Institute of Advanced Studies maintains the “Tecnia Institute of Advanced Studies” LinkedIn page, and frequently posts updates about job recruitments, academic programs, campus events, research projects, and more.
   1. Link:
5. Twitter is a micro-blogging site that allows people to post updates. Tecnia Institute of Advanced Studies maintains the ” Tecnia Institute of Advanced Studies ” Twitter Feed, and frequently posts information about campus events, university research, student accomplishments, news stories and more.
   1. Link: https://twitter.com/tecniaofficial

FUNCTIONS OF SOCIAL MEDIA CELL

1. To maintain & update the college website
2. To carry out the social media campaign for promoting college related news & information.
3. To design innovative post/messages for posting on social media accounts of the college such as Facebook,Instagram,Youtube, Linkedln etc.
4. To keep track of the views, comments, likes on the social media platforms and report it to the concerned authorities.
5. To coordinate with different departments of the college as well as other stakeholders & collect relevant information for posting on social media.