AIM
“Our AIM is to equip future communicators and media professionals with the skills and values needed to shape global narratives, inform society, and inspire positive change through responsible and impactful journalism and mass communication.”
VISION
To be a leading institution in media education, dedicated to shaping media professionals and researchers who contribute meaningfully to society and setting global benchmarks in media training, research, and practice.
MISSION
- To implement inclusive and innovative teaching methodologies that expands the knowledge base of students.
- To equip students with the skills needed to meet emerging challenges in the media landscape.
- To establish the department as a center of excellence in quality education and socially impactful research.
ELIGIBILITY CRITERIA
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Duration
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CURRICULAR COMPONENTS
Distribution of Credits for 03 Years/ 04 Years BA(JMC) Programme with Multiple-Entry-Multiple-Exits
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Generic (Open) Electives for other undergraduate programmes
GRADUATE ATTRIBUTES (GA)
Critical Thinking and Problem Solving
The ability to us knowledge, facts, and data to critically analyze and develop a well thought out solution within a reasonable time frame.
Communivation Efficiency
The ability to effectively communicate with the professional community and with the society at large and being able to write effective reports, design documentation, make effective presentations with the capability of giving and taking clear instructions.
Modern Tools Usage
The ability to explore, select, adapt and apply appropriate technologies and tools to a wide range of activities.
Professional Ethics
The ability to perform professional practices in an ethical way, keeping in the mind cyber regulations & laws, responsibilities and norms of professional practices.
Individual and Team Work
The ability to work in multi-disciplinary team collaboration both as a member and leader, as per need.
Social & Environmental Concern
The ability to recognize and assess societal, environmental, health, safety, legal and cultural issues within local and global contexts and the consequential responsibilities applicable to professional practices.
Life-long Learning
The ability to engage m independent learning for continuous self-development as a professional.
Innovation and Entrepreneurship
The ability to apply innovation to track a suitable opportunity to create value and wealth for the betterment of the individual and society at large.
Project Management and Finance
The ability to apply knowledge to manage projects in multidisciplinary environments.
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PROGRAM EDUCATIONAL OBJECTIVES
It is expected that after reasonable period of time, the students having completed the BA(JMC) Programme, shall be able to exhibit the following PEOs:-
PEO 1:
Exhibit professional, social and entrepreneurial competencies and knowledge for being a successful professional in the Journalism, Media and Entertainment industry.
PEO 2:
Be a lifelong learner, adapt and maintain leadership in a rapidly changing multi-dimensional, contemporary world.
PEO 3:
Act as a catalyst and inspire (change agent) for people-centric societal empowerment.
PEO 4:
Facilitate transparency and strengthen democracy as its fourth pillar.
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PROGRAM OUTCOMES (POs)
It is envisioned that the graduates passing out BA(JMC) Programme, should be able to achieve:-
PO1:
Critical Thinking and Problem Solving
The ability to us knowledge, facts, and data to critically analyze and develop a well thought out solution within a reasonable time frame.
PO2:
Communivation Efficiency
The ability to effectively communicate with the professional community and with the society at large and being able to write effective reports, design documentation, make effective presentations with the capability of giving and taking clear instructions.
PO3:
Modern Tools Usage
The ability to explore, select, adapt and apply appropriate technologies and tools to a wide range of activities.
PO4:
Professional Ethics
The ability to perform professional practices in an ethical way, keeping in the mind cyber regulations & laws, responsibilities and norms of professional practices.
PO5:
Individual and Team Work
The ability to work in multi-disciplinary team collaboration both as a member and leader, as per need.
PO6:
Social & Environmental Concern
The ability to recognize and assess societal, environmental, health, safety, legal and cultural issues within local and global contexts and the consequential responsibilities applicable to professional practices.
PO7:
Life-long Learning
The ability to engage m independent learning for continuous self-development as a professional.
PO8:
Innovation and Entrepreneurship
The ability to apply innovation to track a suitable opportunity to create value and wealth for the betterment of the individual and society at large.
PO9:
Project Management and Finance
The ability to apply knowledge to manage projects in multidisciplinary environments.
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PO1:
Shall acquire fundamental knowledge of Journalism & Mass Communication and related study area.
PO2:
Shall acquire the knowledge related to media and its impact.
PO3:
Shall be competent enough to undertake professional job as per demands and requirements of M & E Industry.
PO4:
Shall empower themselves by communication, professional and life skills.
PO5:
Shall be able to enhance the ability of leadership.
PO6:
Shall become socially responsible citizen with global vision.
PO7:
Shall be equipped with ICTs competencies including digital literacy.
PO8:
Shall become ethically committed media professionals and entrepreneurs adhering to the human values, the Indian culture and the Global culture.
PO9:
Shall have an understanding of acquiring knowledge throughout life.
PO10:
Shall acquire the primary research skills; understand the importance of innovation, entrepreneurship and incubation abilities.
PO11:
Shall acquire the understanding of importance of cooperation and teamwork.
PO12:
Shall acquire the skills and competencies for lifelong learning and growing.
BAJMC COURSE OUTCOMES (COs) 4 Yrs
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BAJMC Course OUTCOMES (COs) 3 Yrs
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CURRICULUM ENRICHMENT
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Approved by BoS dated 16-12-2023 and Academic Council (AC) in its 57 meeting held on 20-12-2023 to be made effective from the Academic Year 2024-2025 onwards.
SUMMER INTERNSHIP
A. Minor Projects:
BA(JMC) RP 160 – MINI PROJECT – I
BA(JMC) RP 260 – MINI PROJECT – II
The Minor Projects shall be undertaken at respective Institutions, as per the guidelines approved by the Programme Coordination Committee, well in time, before commencement of the semester.
B. Summer Internship / Major Project / Dissertation
SUMMER TRAINING REPORT – I – BA(JMC)-SI-257
SUMMER TRAINING REPORT – II – BA(JMC)-SI-359
- Summer Training Reports (STR): At the end of the Second Semester and Fourth Semester, every student shall undergo Summer Training for a minimum period of 06 Weeks in any Industry/Research/ Academic Institutions. After completion of training, they would be required to submit the Summer Training Reports (STR) in the subsequent semester. Evaluation / Viva Voice of STR-I shall be undertaken during 03rd Semester and STR-II shall be undertaken during 05th Semester, as per the schedule notified by the University.
MAJOR RESEARCH PROJECT – I – BAJMC-RP-358
- Major Project-I: Major Project-I shall start from the beginning of the sixth semester of BA(JMC) Programme and shall be undertaken in any contemporary area of study related to the Journalism and Mass Media Industry to apply the overall learning of the last 05 semesters.
MAJOR RESEARCH PROJECT – II – BAJMC-RP-452
- Major Project-II: Major Project-II shall start from the beginning of the eighth semester of BA(JMC) (Honours) Programme and shall be undertaken in any Industry / Research / Academic Institutions, in any contemporary area of study related to the Journalism and Mass Media Industry, to apply the overall learning of the last 07 semesters.
BA(JMC) – RP-456 – DISSERTATION
Dissertation: Dissertation work shall be research based and shall start from the beginning of the eighth semester of BA(JMC) (Honours) Programme and shall be undertaken in any Industry/Research/Academic Institutions, in any contemporary area of study related to the Journalism and Mass Media Industry, to apply the overall learning of the last 07 semesters and shall have at-least one quality publication. The parameters of quality publication will be assessed by the Academic Programme Committee (APC) of the concerned. Institutions, as per the guidelines issued by the Programme Coordination Committee.
* Approved by BoS dated 16-12-2023 and Academic Council (AC) in its 57 meeting held on 20/12/2023 to be made effective from the Academic Year 2024-2025 onwards.
BAJMC 255 – Summer Training Report
Summer Training Report: Soon after the Second Semester End-Term Examination, students will undergo Summer training/ internship in Media and Entertainment Organisation for a period of four weeks and will submit a Summer Training Report (STR) along with multi- media Presentation incorporating the work done during the training/ internship.
The hard and soft copy of the STR (in duplicate) is to be submitted along with a soft copy of multi-media Presentation at least 4 weeks before the commencement of End Term Examination of the Third semester.
Summer Training Reports will be evaluated by the Board of Examiners comprising of Internal Examiner and External Examiner separately out of 50 marks each. The External Examiner will be appointed by the Competent Authority.
BAJMC 357 – Functional Exposure Report
Functional Exposure Report: Soon after the Fourth Semester End Term Examination, each student will undergo a Functional Exposure Training for a period of four weeks in Radio/ Television/Advertising /Public Relations/New Media/NGO and submit a Functional Exposure Report [FER] along with the multi-media presentation on actual experiential learning. The hard and soft copy of the FER (in duplicate) along with a copy of the multi-media presentation is to be submitted at least four weeks before the commencement of End Term Examination of the Fifth Semester.
The Functional Exposure Report [FER] carries 100 marks. These reports will be evaluated out of 50 marks each by a Board of Examiners comprising Director / Principal or his / her nominee and one External Examiner to be appointed by the Competent Authority.
*Approved in the 20th Meeting of BOS held on 5th May 2022 and 53rd Meeting of Academic Council held on 2nd June 2022.
Major / Minor Project
The Minor Projects shall be undertaken at respective institutions, as per the guidelines approved by the Programme Coordination Committee, well in time, before commencement of the semester.
Major Project-I: Major Project-I shall start from the beginning of the sixth semester of BA(JMC) Programme and shall be undertaken in any contemporary area of study related to the Journalism and Mass Media Industry to apply the overall learning of the last 05 semesters.
Major Project-II: Major Project-II shall start from the beginning of the eighth semester
of BA(JMC) (Honours) Programme and shall be undertaken in any Industry / Research / Academic Institutions, in any contemporary area of study related to the Journalism and Mass Media Industry, to apply the overall learning of the last 07 semesters.
COs & POs MAPPING
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