Tecnia Institute of Advanced Studies | MBA, BBA, MCA, BCA, BAJMC, Best Colleges in GGSIPU University Delhi

A Unit of Health & Education Society (Regd.)

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  • Recognized Under Sec. 2(f) of UGC Act 1956,
  • Approved by AICTE, Ministry of Education, Govt. of India,
  • Affiliated to Guru Gobind Singh Indraprastha University.

AIM

VISION

To be a leading institution in media education, dedicated to shaping media professionals and
researchers who contribute meaningfully to society
and setting global benchmarks in media training, research, and practice.

MISSION

  1. To implement inclusive and innovative teaching
    methodologies that expands the knowledge base of
    students.
  2. To equip students with the skills needed to meet
    emerging challenges in the media landscape.
  3. To establish the department as a center of excellence
    in quality education and socially impactful research.

ELIGIBILITY CRITERIA

Duration

CURRICULAR COMPONENTS

Generic (Open) Electives for other undergraduate programmes

GRADUATE ATTRIBUTES (GA)

Critical Thinking and Problem Solving

The ability to us knowledge, facts, and data to critically analyze and develop a well thought out solution within a reasonable time frame.

Communivation Efficiency

The ability to effectively communicate with the professional community and with the society at large and being able to write effective reports, design documentation, make effective presentations with the capability of giving and taking clear instructions.

Modern Tools Usage

The ability to explore, select, adapt and apply appropriate technologies and tools to a wide range of activities.

Professional Ethics

The ability to perform professional practices in an ethical way, keeping in the mind cyber regulations & laws, responsibilities and norms of professional practices.

Individual and Team Work

The ability to work in multi-disciplinary team collaboration both as a member and leader, as per need.

Social & Environmental Concern

The ability to recognize and assess societal, environmental, health, safety, legal and cultural issues within local and global contexts and the consequential responsibilities applicable to professional practices.

Life-long Learning

The ability to engage m independent learning for continuous self-development as a professional.

Innovation and Entrepreneurship

The ability to apply innovation to track a suitable opportunity to create value and wealth for the betterment of the individual and society at large.

Project Management and Finance

The ability to apply knowledge to manage projects in multidisciplinary environments.

No.NOTICESPDF
BAJMC Graduate Attributes

PROGRAM EDUCATIONAL OBJECTIVES

It is expected that after reasonable period of time, the students having completed the BA(JMC) Programme, shall be able to exhibit the following PEOs:-

PEO 1:

Exhibit professional, social and entrepreneurial competencies and knowledge for being a successful professional in the Journalism, Media and Entertainment industry.

PEO 2:

Be a lifelong learner, adapt and maintain leadership in a rapidly changing multi-dimensional, contemporary world.

PEO 3:

Act as a catalyst and inspire (change agent) for people-centric societal empowerment.

PEO 4:

Facilitate transparency and strengthen democracy as its fourth pillar.

No.NOTICESPDF
BAJMC Program Educational Objectives (PEO)

PROGRAM OUTCOMES (POs)

It is envisioned that the graduates passing out BA(JMC) Programme, should be able to achieve:-

PO1:
Critical Thinking and Problem Solving

The ability to us knowledge, facts, and data to critically analyze and develop a well thought out solution within a reasonable time frame.

PO2:
Communivation Efficiency

The ability to effectively communicate with the professional community and with the society at large and being able to write effective reports, design documentation, make effective presentations with the capability of giving and taking clear instructions.

PO3:
Modern Tools Usage

The ability to explore, select, adapt and apply appropriate technologies and tools to a wide range of activities.

PO4:
Professional Ethics

The ability to perform professional practices in an ethical way, keeping in the mind cyber regulations & laws, responsibilities and norms of professional practices.

PO5:
Individual and Team Work

The ability to work in multi-disciplinary team collaboration both as a member and leader, as per need.

PO6:
Social & Environmental Concern

The ability to recognize and assess societal, environmental, health, safety, legal and cultural issues within local and global contexts and the consequential responsibilities applicable to professional practices.

PO7:
Life-long Learning

The ability to engage m independent learning for continuous self-development as a professional.

PO8:
Innovation and Entrepreneurship

The ability to apply innovation to track a suitable opportunity to create value and wealth for the betterment of the individual and society at large.

PO9:
Project Management and Finance

The ability to apply knowledge to manage projects in multidisciplinary environments.

No. NOTICES PDF
BAJMC Program Outcomes (POs)
PO1:
 

Shall acquire fundamental knowledge of Journalism & Mass Communication and related study area.

PO2:
 

Shall acquire the knowledge related to media and its impact.

PO3:
 

Shall be competent enough to undertake professional job as per demands and requirements of M & E Industry.

PO4:
 

Shall empower themselves by communication, professional and life skills.

PO5:
 

Shall be able to enhance the ability of leadership.

PO6:
 

Shall become socially responsible citizen with global vision.

PO7:
 

Shall be equipped with ICTs competencies including digital literacy.

PO8:
 

Shall become ethically committed media professionals and entrepreneurs adhering to the human values, the Indian culture and the Global culture.

PO9:
 

Shall have an understanding of acquiring knowledge throughout life.

PO10:
 

Shall acquire the primary research skills; understand the importance of innovation, entrepreneurship and incubation abilities.

PO11:
 

Shall acquire the understanding of importance of cooperation and teamwork.

PO12:
 

Shall acquire the skills and competencies for lifelong learning and growing.

PROGRAM SPECIFIC OUTCOMES

BAJMC COURSE OUTCOMES (COs) 4 Yrs

First Semester Course Outcomes
Code No.PaperNEP Course CategoryLT/PCreditsCOs
BA(JMC)–DSC-101Fundamentals of Mass CommunicationDiscipline Specific Course (DSC-I) Major3—3

BA(JMC)-DSC-103Photo JournalismInter-Disciplinary Course (IDC-I) Miner213

BA(JMC)-DSC-105Design and GraphicsInter-Disciplinary Course (IDC-I) Miner3—3

BA(JMC)–MDC-107Communication SkillsMulti-Disciplinary Course (MDC-I)3—3

BA(JMC)–MDC-109Culture and CommunicationMulti-Disciplinary Course (MDC-I)3—3

BA(JMC)–MDC-111Current Affairs and
Media Issues
Multi-Disciplinary Course (MDC-I)3—3

BA(JMC) –MDC-113Computer Applications for MediaMulti-Disciplinary Course (MDC-I)3—3

BA(JMC)–MDC-115Writing SkillsSkill Enhancement Course (SEC-I)2—2

BA(JMC)–DSC-151Photo Journalism Lab.Discipline Specific Course (DSC-I) – Major Lab.—21

BA(JMC)–DSC-153Design and Graphics LabInter – Disciplinary Course (IDC–I) Minor Lab.—21

BA(JMC)-DSC-155Lab based on Elective–IMulti- Disciplinary Course (MDC-I) Lab—21

BA(JMC)-DSC-157Writing Skills LabSkill Enhancement Course (SEC-I) Lab—21

BA(JMC)-AEC-171HindiAbility Enhancement Course (AEC-I)2—2

BA(JMC)–AEC-173EnglishAbility Enhancement Course (AEC-I)2—2

BA(JMC)-AEC -175PunjabiAbility Enhancement Course (AEC-I)2—2

BA(JMC)-AEC-177BengaliAbility Enhancement Course (AEC-I)2—2

BA(JMC)-AEC-181MarathiAbility Enhancement Course (AEC-I)2—2

BA(JMC)-VAC-183Life Skills and Personality DevelopmentValue Added Course
(VAC-I)
2—2

BA(JMC)-VAC-185Thoughts, Ideas and Experiments for Developed India –IValue Added Course (VAC-I)2—2

 Total 161223 
Second Semester Course Outcomes
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC)–DSC-102 Print Journalism Discipline Specific Course (DSC-III) Major 3 — 3
BA(JMC)-DSC-104 Development Communication Discipline Specific Course (DSC-IV) Major 2 1 3
BA(JMC)-DSC-106 Media Law and Ethics Inter -Disciplinary Course (IDC-II) Minor 3 — 3
BA(JMC)–MDC-108 Public Speaking Multi -Disciplinary Course (MDC-II) 3 — 3
BA(JMC)–MDC-110 Socio –Economic and Political Ecosystem Multi -Disciplinary Course (MDC-II) 3 — 3
BA(JMC)–MDC-112 Beat Communication Multi -Disciplinary Course (MDC-II) 3 — 3
BA(JMC) –MDC-114 Animation Multi -Disciplinary Course (MDC-II) 3 — 3
BA(JMC)–MDC-116 Translation for Media Skill Enhancement Course (SEC-II) 2 — 2
BA(JMC)-DSC-152 Print Journalism Lab Discipline Specific Course (DSC-III) – Major Lab. — 2 1
BA(JMC)–DSC-154 Media Law and Ethics Lab. Inter – Disciplinary Course (IDC –II) Minor Lab. — 2 1
BA(JMC)-DSC-156 Lab. based on Elective-III Multi- Disciplinary Course (MDC-II) Lab — 2 1
BA(JMC)-DSC-158 Translation for Media Lab. Skill Enhancement Course (SEC-II) Lab — 2 1
BA(JMC)–RP-160 Mini Project – I Research Project (RP –I) — 4 2
BA(JMC)–VAC-172 MOOC/ Human Values and Professional Ethics Value Added Course (VAC–III) 2 — 2
Total 16 14 23

Note :

Approved by BoS dated 16-12-2023 and Academic Council (AC) in its 57 th meeting held on 20-12-2023 to be made effective from the Academic Year 2024-2025 onwards.
Third Semester Course Outcomes
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC)–DSC-201 Broadcast Journalism Discipline Specific Course (DSC-V) Major 2 1 3
BA(JMC)-DSC-203 Audio – Visual Production Discipline Specific Course (DSC-VI) Major 2 1 3
BA(JMC)-DSC-205 Audio and Video Editing Inter – Disciplinary Course (IDC-III) Minor 2 1 3
BA(JMC)–MDC-207 News Reporting and Analysis Multi -Discipline Course (MDC-III) 3 — 3
BA(JMC)–MDC-209 International Communication Multi -Discipline Course (MDC-III) 3 — 3
BA(JMC)–MDC-211 Global Media Studies Multi -Discipline Course (MDC-III) 3 — 3
BA(JMC) –MDC-213 AI for Media Multi -Discipline Course (MDC-III) — 2 1
BA(JMC)–MDC-251 Broadcast Journalism Discipline Specific Course (DSC-V) – Major Lab. — 2 1
BA(JMC)-DSC-253 Audio – Visual Production Lab Discipline Specific Course (DSC –VI) Major Lab. — 2 1
BA(JMC)–DSC-255 Audio and Video Editing LaB Inter – Disciplinary Course (IDC –III) Minor Lab. — 2 1
BA(JMC)-DSC-257 Summer Training Report -I. Summer Internship (SI-I) — 8 4
BA(JMC)-AEC-271 MOOC/Environmental Studies Ability Enhancement Course (AEC-III) 3 3
BA(JMC)–AEC-273 Thoughts, Idea and Experiments for Developed India –III Value Added Course (VAC –IV) — 2 1
Total 12 19 23

Note :

Approved by BoS dated 16-12-2023 and Academic Council (AC) in its 57 th meeting held on 20-12-2023 to be made effective from the Academic Year 2024-2025 onwards.
Four Semester Course Outcomes
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC)–DSC-202 Advertising Discipline Specific Course (DSC-VII) Major 3 — 3
BA(JMC)-DSC-204 Media Literacy Discipline Specific Course (DSC-VIII) Major 3 — 3
BA(JMC)-DSC-206 Integrated Marketing Communication Discipline Specific Course (DSC-VIII) Major 3 — 3
BA(JMC)–MDC-208 Film Studies Discipline Specific Course (DSC-VIII) Major 3 — 3
BA(JMC)–MDC-210 Investigative Journalism Discipline Specific Course (DSC-VIII) Major 3 — 3
BA(JMC)–IDC-212 New Media and Online Journalism Inter – Disciplinary Course (IDC –IV) Minor 2 1 3
BA(JMC) –SEC-214 Podcast Production Skill Enhancement Course (SEC-III) — 2 1
BA(JMC)–DSC-252 Advertising Lab. Discipline Specific Course (DSC-VII) – Major Lab. — 2 1
BA(JMC)–DSC-254 Lab based on Elective–V Discipline Specific Course (DSC-VIII) – Major Lab. — 2 1
BA(JMC)–DSC-256 New Media and Online Journalism Inter – Disciplinary Course (IDC –IV) Minor Lab. — 2 1
BA(JMC)–DSC-258 Podcast Production Lab Skill Enhancement Course (SEC-III) Lab — 8 4
BA(JMC)–RP-260 Mini Project – II Research Project (RP-II) 4 2
BA(JMC) –AEC-272 French Ability Enhancement Course (AEC-IV) 3 3
BA(JMC)–AEC -274 Japanese Ability Enhancement Course (AEC-IV) 3 — 3
BA(JMC)–AEC -276 German Ability Enhancement Course (AEC-IV) 3 — 3
BA(JMC)–AEC-278 Spanish Ability Enhancement Course (AEC-IV) 3 — 3
BA(JMC)–VAC-280 MOOC/ Indian Knowledge Management Value Added Course (VAC –VI) 2 —2
BA(JMC)–VAC-282 Thoughts, Idea and Experiments for Developed India –IV Value Added Course (VAC –VII) —2 1
Total 15 15 23
Fifth Semester Course Outcomes
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC)–DSC-301 PR and Corporate Communication Discipline Specific Course (DSC-IX) Major 3 — 3
BA(JMC)-DSC-303 Media Research Discipline Specific Course (DSC-X) Major 3 — 3
BA(JMC)-DSC-305 Digital Media Marketing Inter – Disciplinary Course (IDC –V) Minor 2 1 3
BA(JMC)–IDC-307 Media Psychology Inter – Disciplinary Course (IDC –V) Minor 2 1 3
BA(JMC)–IDC-309 Cyber Journalism Inter – Disciplinary Course (IDC –V) Minor 3 — 3
BA(JMC)–IDC-311 News Processing and Editing Inter – Disciplinary Course (IDC –V) Minor 2 1 3
BA(JMC) –SEC-313 Mobile Journalism Skill Enhancement Course (SEC-IV) 2 — 2
BA(JMC)–DSC-351 PR and Corporate Communication Lab. Discipline Specific Course (DSC-IX) – Major Lab. — 2 1
BA(JMC)–DSC-353 Media Research Lab Discipline Specific Course (DSC-X) – Major Lab. — 2 1
BA(JMC)–DSC-355 Lab. based on Elective VII Inter – Disciplinary Course (IDC –V) Minor Lab. — 2 1
BA(JMC)–SEC-357 Mobile Journalism Lab. Skill Enhancement Course (SEC-IV) Lab — 8 4
BA(JMC)–SI-359 Summer Training Report-II Summer Internship (SI-II) – 8 4
BA(JMC)-VAC-371 Yoga and Sports Value Added Course (VAC –VIII) 3 – 3
BA(JMC)–VAC -373 Thoughts, Idea and Experiments for Developed India – V Value Added Course (VAC –IX) — 2 1
Total 13 19 23
Sixth Semester Course Outcomes
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC)–DSC-302 Media Management Discipline Specific Course (DSC-XI) Major 3 — 3
BA(JMC)-DSC-304 Event Management Discipline Specific Course (DSC-XII) Major 3 — 3
BA(JMC)-DSC-306 Organizational Behaviour Inter – Disciplinary Course (IDC –VI) Minor 2 1 3
BA(JMC)–IDC-308 Project Management and Finance for Media Inter – Disciplinary Course (IDC –VI) Minor 2 1 3
BA(JMC)–IDC-310 Theatre and Drama Inter – Disciplinary Course (IDC –VI) Minor 2 1 3
BA(JMC)–IDC-312 Art Direction Inter – Disciplinary Course (IDC –VI) Minor 2 1 3
BA(JMC) –SEC-314 The Art of Story Telling Skill Enhancement Course (SEC-V) 2 — 2
BA(JMC)–DSC-352 Media Management Lab. Discipline Specific Course (DSC-XI) – Major Lab. — 2 1
BA(JMC)–DSC-354 Event Management Lab Discipline Specific Course (DSC-XII) – Major Lab. — 2 1
BA(JMC)–SEC-356 The Art of Story Telling Lab Skill Enhancement Course (SEC-V) Lab — 2 1
BA(JMC)–RP-358 Major Research Project-I Research Project (RP-III) — 8 4
BA(JMC)–AEC-372 Media Entrepreneurship Ability Enhancement Course (AEC-V) Lab 2 2
BA(JMC)-VAC-374 Mindful Communication Value Added Course (VAC-X) 2 – 2
BA(JMC)–VAC -376 Thoughts, Idea and Experiments for Developed India – V Value Added Course(VAC-XI) — 2 1
Total 14 17 23
Seventh Semester Course Outcomes
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC)–DSC-401 Data Journalism Discipline Specific Course (DSC-XIII) Major 3 — 3
BA(JMC)-DSC-403 MOOC – I Discipline Specific Course (DSC-XIV) Major 3 — 3
BA(JMC)-DSC-405 MOOC – II Discipline Specific Course (DSC-XV) Major 3 — 3
BA(JMC)–IDC-407 Digital Film Making Inter – Disciplinary Course (IDC –VII) Minor 2 1 3
BA(JMC)–IDC-409 Documentary Film Production Inter – Disciplinary Course (IDC –VII) Minor 2 1 3
BA(JMC)–IDC-411 Sound Designing Inter – Disciplinary Course (IDC –VII) Minor 2 1 3
BA(JMC) –IDC-413 Virtual and Augmented Reality Inter – Disciplinary Course (IDC –VII) Minor 2 1 3
BA(JMC)–SEC-415 Design Thinking Skill Enhancement Course (SEC-VI) 2 1 3
BA(JMC)–DSC-451 Data Journalism Lab Discipline Specific Course (DSC-XIII) – Major — 2 1
BA(JMC)–IDC-453 Lab based on Elective–IX Inter- Disciplinary Course (IDC-VII) – Minor Lab. — 2 1
BA(JMC)–SEC-455 Design Thinking Lab Skill Enhancement Course (SEC-VI) Lab — 2 1
BA(JMC)–VAC-471 NSS and Indian Society Value Added Course (VAC-XII) 2 – 2
Total 15 08 20

Note :

Approved by BoS dated 16-12-2023 and Academic Council (AC) in its 57 th meeting held on 20-12-2023 to be made effective from the Academic Year 2024-2025 onwards.
Eight Semester Course Outcomes
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC)–DSC-402 MOOC – III Discipline Specific Course (DSC-XVI) Major 3 — 3
BA(JMC)-DSC-404 MOOC – IV Discipline Specific Course (DSC-XVII) Major 3 — 3
BA(JMC)-DSC-406 MOOC – V Inter – Disciplinary Course (IDC–VIII) Minor 3 — 3
BA(JMC)–RP-452 Major Project – II Research Project (RP-IV) — 16 8
BA(JMC)–RP-454 Seminar and Progress Report Research Project (RP-V) — 6 3
Total 09 22 20

Note :

Approved by BoS dated 16-12-2023 and Academic Council (AC) in its 57 th meeting held on 20-12-2023 to be made effective from the Academic Year 2024-2025 onwards.

BAJMC Course OUTCOMES (COs) 3 Yrs

First Semester Wise Evaluation Scheme
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC)-DSC-101 Fundamentals of Mass Communication Discipline Specific Course (DSC-I) – Major 3 — 3
BA(JMC)-DSC-103 Photo Journalism Discipline Specific Course (DSC-II) – Majory 2 1 3
BA(JMC)-IDC-105 Design and Graphics Inter-Disciplinary Course (IDC-I) – Minor 2 1 3
Elective-I (Choose any one) Multi-Disciplinary Course (MDC-I) 3 — 3
BA(JMC)-MDC-107 Communication Skills
BA(JMC)-MDC-109 Culture and Communication
BA(JMC)-MDC-111 Current Affairs and Media Issues
BA(JMC)-MDC-113 Computer Applications for Media
BA(JMC)-SEC-115 Writing Skills Skill Enhancement Course (SEC-I) 2 – 2
Practical & Project
BA(JMC)-DSC-151 Design and Graphics Lab. Inter-Disciplinary Course (IDC-I) – Minor Lab – 21 1
BA(JMC)-MDC-155 Lab. based on Elective-I Multi-Disciplinary Course (MDC-I) Lab. – 21 1
BA(JMC)-SEC-157 Writing Skills Lab Skill Enhancement Course (SEC-I) Lab – 21 1
Non-University Examination System (NUES)
Elective-II (Choose any one) Ability Enhancement Course (AECI) 2 – 2
BA(JMC)-AEC-171 Hindi
BA(JMC)-AEC-173 English
BA(JMC)-AEC-175 Punjabi
BA(JMC)-AEC-177 Bengali
BA(JMC)-AEC-179 Telugu
BA(JMC)-AEC-181 Marathi
BA(JMC)-AEC-183 Life Skills and Personality Development 2 – 2
BA(JMC)-AEC-185 Thoughts, Ideas and Experiments for Developed India – I – 2 1
Total 16 12 23
Second Semester Wise Evaluation Scheme
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC)-DSC-102 Print Journalism Discipline Specific Course (DSC-III) – Major 3 — 3
BA(JMC)-DSC-104 Development Communication Discipline Specific Course (DSC-IV) – Major 3 — 3
BA(JMC)-IDC-106 Media Law and Ethics Inter-Disciplinary Course (IDC-II) – Minor 3 3
Elective-III (Choose any one)
BA(JMC)-MDC-108 Public Speaking Multi-Disciplinary Course (MDC-II) 3 3
BA(JMC)-MDC-110 Socio-Economic and Political Ecosystem Multi-Disciplinary Course (MDC-II) 3 3
BA(JMC)-MDC-112 Beat Communication Multi-Disciplinary Course (MDC-II) 3 3
BA(JMC)-MDC-114 Animation Multi-Disciplinary Course (MDC-II) 3 3
BA(JMC)-SEC-116 Translation for Media Skill Enhancement Course (SEC-II) 2 – 2
Practical & Project
BA(JMC)-IDC-152 Print Journalism Lab. Discipline Specific Course (DSC-III) – Major Lab. – 2 1
BA(JMC)-IDC-154 Media Law and Ethics Lab. Inter-Disciplinary (IDC-II) – Minor Lab. – 2 1
BA(JMC)-MDC-156 Lab. based on Elective-III Multi-Disciplinary Course (MDC-II) Lab – 2 1
BA(JMC)-MDC-158 Translation for Media Lab Skill Enhancement Course (SEC-II) Lab. – 2 1
BA(JMC)-RP-160 Mini Project – I Research Project (RP-I) – 4 2
Non-University Examination System (NUES)
BA(JMC)-VAC-172 MOOC / Human Values and Professional Ethics Value Added Course (VACIII) 2 – 2
BA(JMC)-VAC-174 Thoughts, Ideas and Experiments for Developed India – II Value Added Course (VACIV) 2 1
Total 16 14 23
Third Semester Wise Evaluation Scheme
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC) 201 Development Communication Core Course Theory 4 — 4
BA(JMC) 203 Basics of Radio Programming and Production Core Course Theory 4 — 4
BA(JMC) 205 Basics of Video Camera, Lights and Sound Core Course Theory 4 – 4
Elective-III (Choose any one)
BA(JMC) 251 Radio Production Lab Core Course Practical – 2 2
BA(JMC) 253 Video Production Lab Core Course Practical – 2 2
BA(JMC) 255 Summer Training Report**** Core Course Practical – – 4
BA(JMC) 207 Radio Jockeying and News Reading Elective Course 4 – 4
BA(JMC) 209 Video Editing Elective Course 4 – 4
BA(JMC) 257 Radio Jockeying and News Reading Lab Elective Course practical – 2 2
BA(JMC) 259 Video Editing Lab Elective Course practical – 2 2
Total 16 6*2=12 26

Note :

**** The Summer Training Report carries 100 marks and shall be evaluated by the Board of Examiners comprising of an Internal Examiner and one External Examiner separately out of 50 marks each. The External Examiner shall be appointed by the Competent Authority.
Four Semester Wise Evaluation Scheme
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC) 202 Basics of Advertising Core Course Theory 4 — 4
BA(JMC) 204 Basics of Public Relations Core Course Theory 4 — 4
BA(JMC) 206 Television Programming and Production Core Course Theory 4 – 4
BA(JMC) 252 Advertising Lab Core Course Practical – 2 2
BA(JMC) 254 Public Relations Lab Core Course Practical – 2 2
BA(JMC) 256 TV Production Lab Core Course Practical – 2 2
BA(JMC) 208 Television News: Reporting and Anchoring Elective Course 4 – 4
BA(JMC) 210 Corporate Communication Elective Course 4 – 4
BA(JMC) 258 Television News: Reporting and Anchoring Lab Elective Course practical – 2 2
BA(JMC) 260 Corporate Communication Lab Elective Course practical – 2 2
Total 16 8*2=16 24

Note :

Soon after the End Term Examination of the Fourth Semester, each student shall undergo a Functional Exposure Training/ Internship for four weeks in Radio/TV/Advertising /Public Relations/NGO. She/ he shall submit in duplicate hard copy and a soft copy of Functional Exposure Report [FER] alongwith the DVD of multi-media presentation containing the actual experiential learning, at least 4 weeks before the commencement of End Term Examination of the Fifth Semester. The Functional Exposure Report shall be supervised by the internal faculty appointed by the Director/Principal of the Institute/ College.
Five Semester Wise Evaluation Scheme
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC) 301 Basics of New Media Core Course Theory 4 — 4
BA(JMC) 303 Media Research Core Course Theory 4 — 4
BA(JMC) 305 Event Management Core Course Theory 4 – 4
BA(JMC) 351 New Media Lab Core Course Practical – 2 2
BA(JMC) 353 Media Research Lab Core Course Practical – 2 2
BA(JMC) 355 Event Management Lab Core Course Practical – 2 2
BA(JMC) 357 Functional Exposure Report***** Elective Course – – 4
BA(JMC) 307 Digital Media Marketing Elective Course 4 – 4
BA(JMC) 309 Film Appreciation Elective Course 4 – 4
BA(JMC) 359 Digital Media Marketing Lab Elective Course practical – 2 2
BA(JMC) 361 Film Appreciation Lab Elective Course practical – 2 2
Total 16 8*2=16 28

Note :

*****The Functional Exposure Report [FER] carries 100 marks. The report shall be evaluated out of 50 marks each by a Board of Examiners comprising of Director/Principal or her/his nominee and one External Examiner separately out of 50 marks each. The External Examiner shall be appointed by the Competent Authority. Each student shall be assigned the Final Project at the end of the Fifth Semester. The Final Project shall be pursued by her/him under the supervision of internal faculty in the Sixth Semester. The student shall make her/his Final Project on the theme/topic approved by the Director of the Institute/Principal in the Fifth Semester. She/ he shall submit the hard &soft copy of the Final Project in duplicate and also make the multi-media presentation on the same at least four weeks before the date of commencement of the End-Term Examination of the Sixth Semester. The project would be continuously monitored through tutorials and assignments and the record of the same would be submitted at the time of external examination duly certified by the internal faculty. The Comprehensive Viva shall be based on all the courses of the programme and future projections of Media & Entertainment industry.
Six Semester Wise Evaluation Scheme
Code No. Paper NEP Course Category L T/P Credits COs
BA(JMC) 302 Media Management and Entrepreneurship Core Course Theory 4 — 4
BA(JMC) 304 Global Media: An Overview Core Course Theory 4 — 4
BA(JMC) 306 Environmental Studies Core Course Theory 4 – 4
BA(JMC) 308 Entrepreneurial Mindset Core Course Practical 2 – 2
BA(JMC) 352 Final Project and Comprehensive Viva* Core Course Practical – – 10
BA(JMC) 354 NCC/NSS/Community Engagement/ SocioCultural Outreach (NUES)** Core Course Practical – – 2
Total 16 26

Note :

* The Final Project and Comprehensive Viva carries 100 Marks. It shall be evaluated by the Board of Examiners comprising of the Internal Examiner and External Examiner. The Board of Examiners shall comprise of the Director/ Principal or her/his nominee and two External Experts out of which one would preferably be from the corporate world i.e. media organisation operating in the country. The quorum shall be deemed to have met if two out of three members are present. The External Examiners shall be appointed by the Competent Authority
** Non-University Examination System (NUES). NCC/NSS can be completed during semester 1 – Semester 4. It will be evaluated internally by the respective institute and faculty. The credits for this will be given in sixth semester to the students. The student shall make his/her personal file of activities accomplished during this period under the guidance/supervision of the faculty approved by the HoD/Dean of the programme. She/he shall submit the hard and soft copy in duplicate and also make multimedia presentation on the same. The work would be evaluated as part of NUES by internal faculty/supervisor in semester VI. The NCC/NSS camps/classes will be held either during Weekends/Holidays or Winter/Summer Vacations.

VOCATIONAL COURSES

VOCATIONAL COURSES

SUMMER INTERNSHIP

Major/ Minor Project

COs & POs Attainment