INTRODUCTION

In the current era of transformation in Indian economy from manual to digital, from paper to paper less, from contact to contact less along with technology-based infrastructure, there is a massive requirement of trained graduates and professionals equipped with domain specific skill set. To cater this need, Tecnia Institute of Advanced Studies (TIAS) has introduced various value-added programmes across all the professional courses running under GGS Indraprastha University, Delhi. The value-added Programmes for MBA are strategically planned for the holistic development of learners. The courses have been aimed to create a platform for students to explore and realize their potential to the fullest capacity. For MBA Key NISM Modules have been introduced to enhance employability.

About NISM

1. NISM stands for National Institute of Securities Market and is awarded by NISM – An education wing of SEBI, India.
2. There are different modules for different segments of financial market.
3. For MBA’s, Financial Market Module, Capital Market module, Equity derivative market module and Mutual Fund Modules are important from employment point of view.

PROCESS FLOW CHART

Pre-Requisites

1. Basic understanding of MS excel shall be added advantage.

Objectives

The objective of this course is to provide conceptual and Practical understanding of Excel and how to set up the chart function of Excel to represent numeric data in multiple formats. The course helps to understand Differentiate between formulas and functions in Excel. It helps to Access and manipulate data using the database functions of Excel. • Create simple & complex macros in Excel.

Learning Outcomes

At the end of the course, the students will be able to:

1. Apply advanced formulas to lay data in readiness for analysis.
2. Use advanced techniques for report visualizations.
3. Leverage on various methodologies of summarizing data.
4. Understand and apply basic principles of laying out Excel models for decision making.

List of Suggested Books

1. Microsoft Excel 2019 Bible: The Comprehensive Tutorial Resource.
2. Excel 2019 ALL-IN-ONE for Dummies.
3. Excel: Quickstart Guide from Beginner to Expert.
4. Excel 2019: Pivot Table Data Crunching.

Pre-Requisites

1. Students should have knowledge of online marketing fundamentals and advertising via online media such as print, digital, internet marketing

Objectives

The main objective of this course to make participants understand the online business models and digital marketing methodology from the point of view of consumers, entrepreneurs. Moreover, the course aims at understanding the student’s different techniques of digital marketing so that they can utilize this technique to support organization’s marketing activities

Learning Outcomes

On successful completion of the course, the students will be able to:

1. Different techniques of promotion on online platforms
2. Internet marketing communication techniques
3. Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics.
4. Comprehend the importance of conversion and working with digital relationship marketing

 

List of Suggested Books

1. 1. Chaffey, D, Ellis-Chadwick, F, Johnston, K. and Mayer, R, (4th Ed.,2009) Internet Marketing: Strategy, Implementation and Practice, Third Edition, Pearson Education, New Delhi.
2. Strauss, Judy and Frost, Raymond (6th Ed, 2011), E-Marketing, 5th Edition, PHI Learning, New Delhi.
3. Roberts, M, L,.(3rd Ed, 2013) Internet Marketing, 1st Indian Edition, Cengage Learning, New Delhi
4. Shainash G, and Jagdish N Sheth (1st Ed, 2008). Customer Relationship Management- A Strategic Perspective, Macmillan India Ltd

Pre-Requisites

1. Students should qualify basic level of digital marketing and must have the knowledge of marketing platforms for advertising via online media such as print, digital, internet marketing

Objectives

The main objective of this course is to make goals, plan campaigns, and reach customers. Understand what keeps customers engaged between attention and action Modify current business operations to provide a better online experience. Master the science of measuring performance versus plan. Grasp the Project management skills. Know how to continuously improve performance to increase ROI with data and analytics.to support organization’s marketing activities.

LEARNING Outcomes

On successful completion of the course, the students will be able to:

1. Know different techniques of SEO
2. Understand the target audience by using different tools
3. Hands-on experience on different promotional techniques.
4. Learn advanced promotional techniques by using different online marketing tools and channels.

 

List of Suggested Books

1. The psychology of email marketing Influencing subscribers and driving engagement Author: Eleanor Blake Year: 2023
2. Strauss, Judy and Frost, Raymond (6th Ed, 2011), E-Marketing, 5th Edition, PHI Learning, New Delhi.
3. Chaffey, D, Ellis-Chadwick, F, Johnston, K. and Mayer, R, (4th Ed.,2009) Internet Marketing: Strategy, Implementation and Practice, Third Edition, Pearson Education, New Delhi.
4. Shainash G, and Jagdish N Sheth (1st Ed, 2008). Customer Relationship Management- A Strategic Perspective, Macmillan India Ltd.
5. The Art Of SEO: Mastering Search Engine Optimization by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola.

Pre-Requisites​​

1. Awareness about basic accounting terms.
2. Basic mathematical aptitude
3. Exposure about Financial News

Objectives​​

The objective lays a foundation for learners to build strong money habits early on and avoid many of the mistakes that lead to lifelong money struggles.

Learning Outcomes

1. To be able to understand external factors affecting financial decisions
2. To be able to calcolate money management with accuracy
3. To understand financial appraisal tools
4. To be able to understand financial Market
5. To be able to understand popolar and safe investment avenues available in the market.

 

LIST OF SUGGESTED BOOKS

1. The legacy of financial literacy: guiding my child to financial success by jyotinath ganguly
2. Economic environment in india by Dr. Ravindra Kumar
3. Financial Mathematics: a comprehensive treatment by giuseppe campolieti, Roman N. Makarov

WEBSITES FOR REFERENCE

Pre-Requisites

1. Awareness about basic financial terms.
2. Awareness about Financial Products
3. Exposure about Financial market

Objectives

The Objective of this course was having operational and conceptual knowledge of Mutual Fund to become employable in the organizations dealing in Mutual Fund segment, Also to crack NISM – Mutual Fund distributors Module exam organised by SEBI-NISM

About NISM

1. NISM stands for National Institute of Securities Market and is awarded by NISM – An education wing of SEBI, India.
2. There are different modules for different segments of financial market.
3. For MBA’s, Financial Market Module, Capital Market module, Equity derivative market module and Mutual Fund Modules are important from employment point of view.

Learning Outcomes

1. Have conceptual framework – functional, legal, and organisational aspect of Mutual Fund.
2. By Passing NISM Mutual Fund Module students can become SEBI approved (Valid ARN) Mutual Fund Advisor.
3. Become employable in Banking sector, broking houses etc

 

LIST OF SUGGESTED BOOKS

1. Study Material prepared by NISM for NISM – Mutual Fund Module

WEBSITES FOR REFERENCE

Pre-Requisites

1. Awareness about basic financial terms.
2. Awareness about Financial Products
3. Exposure about Financial market

Objectives

The Objective of this course was having operational and conceptual knowledge of Equity Derivatives segment, also to crack NISM – Equity Derivatives Module exam organised by SEBI-NISM

About NISM

1. NISM stands for National Institute of Securities Market and is awarded by NISM – An education wing of SEBI, India.
2. There are different modules for different segments of financial market.
3. For MBA’s, Financial Market Module, Capital Market module, Equity derivative market module and Mutual Fund Modules are important from employment point of view.

Learning Outcomes

From this Course Students

1. Have conceptual framework – Functional and Conceptual knowledge of Derivative Market Module.
2. By Passing NISM Equity derivative Module students can become dealer for derivative segment
3. Become employable in Banking sector, broking houses etc

 

LIST OF SUGGESTED BOOKS

1. Study Material prepared by NISM for NISM – Derivative Module

WEBSITES FOR REFERENCE

Pre-Requisites

Basic understanding of the concepts and tools used to design and implement a successful event marketing strategy shall be added advantage.

Objectives

The course aims to provide comprehensive understanding of event management and the management industry.

Learning Outcomes

At the end of the course, the students will be able to:

1. To understand the concepts and tools used to design and implement a successful event marketing strategy
2. To understand the segmentation, targeting, positioning, and concepts of customer behavior in the context of event marketing.
3. To develop a marketing strategy to design, communicate and deliver the event benefits to the target markets.
4. To develop a marketing strategy to design, communicate and deliver the event benefits to the target markets.

 

LIST OF SUGGESTED BOOKS

1. Reic, I, (2017), Event Marketing Management: A Consumer Perspective, 1e, Routledge, London.
2. Gaur, S. S., and Saggere, S, V. (2013), Event marketing and management, 1e, Vikas Publishing House, New Delhi, India

Pre-Requisites

Basic understanding of the concepts of strong work ethics to show the power of integrity at workplace.strategy shall be added advantage.

Objectives

This course in strong work ethics aims to equip individuals with the principles, skills and attitude necessary for maintaining integrity and professionalism in the workplace.

Learning Outcomes

At the end of the course, the students will be able to:

1. Students will be able to promote healthy work environment.
2. Students will be able to show the power of integrity at workplace.
3. Students will be able to differentiate ethical and unethical behavioral aspects.markets.

 

LIST OF SUGGESTED BOOKS

1. Velasquez (2017), Business Ethics: Concepts and Cases 7e.
2. Susan Liautaud (2021), The Power of Ethics.
3. A C Fernando (2019), Business Ethics: An Indian Perspective.
4. Neeru Vasishth (2022), Corporate Governance Values & Ethics with Case Studies

Pre-Requisites

Basic understanding of the concepts of variables effectively read and edit data, interpret data accurately.

Objectives

The course aims to provide a concise overview of how you can use SPSS to explore and analyze your data for research.

Learning Outcomes

At the end of the course, the students will be able to:

1. To apply fundamental concepts of variables, effectively read and edit data, interpret data accurately.
2. To calculate measures of central tendency, including mean, median, and mode.
3. To proficient in calculating and interpreting variance, standard deviation, range, sample mean, sample variance, sample standard deviation, and coefficient of variation
4. To perform chi-square tests and tests for proportions, enabling them to analyze categorical data effectively.

 

LIST OF SUGGESTED BOOKS

1. Field, A. (2024). Discovering statistics using IBM SPSS Statistics. SAGE Publications Limited.
2. Sürücü, L., Şeşen, H., & Maslakçı, A. (2023). Regression, mediation/moderation, and structural equation modeling with SPSS, AMOS, and PROCESS Macro. Livre de Lyon.
3. Hodges, C. B., Stone, B. M., Johnson, P. K., Carter III, J. H., Sawyers, C. K., Roby, P. R., & Lindsey, H. M. (2023). Researcher degrees of freedom in statistical software contribute to unreliable results: a comparison of nonparametric analyses conducted in SPSS, SAS, Stata, and R. Behavior Research Methods, 55(6), 2813-2837.
4. Privitera, G. J. (2023). Statistics for the behavioral sciences. Sage publications.
5. Hastuti, S., & Rakhmawati, A. (2023). Short story writing learning based on local wisdom with digital book media for university students. International Journal of Instruction, 16(1), 821-832.

Pre-Requisites

Basic understanding of life skills and personality development shall be added advantage.

Objectives

The course explores with essential networking skills to build and sustain professional relationships that can support their career development.

Learning Outcomes

At the end of the course, the students will be able to:

1. Understand the importance and benefits of professionals networking.
2. Develop effective communication and interpersonal skills.
3. Build and maintain a professional network.
4. Utilize networking skills for career advancement and business opportunities.

 

LIST OF SUGGESTED BOOKS

1. Ferrari,K., & Raz, T. (2005). Never Eat Alone: Other Secrets to Success, One Relationship at a time.
2. Misner, I., & Alexander, D. (2010). Networking like a Pro: Turning Contacts into Connections.
3. Carnegie, D. (1936). How to Win Friends and Influence people.
4. Reid, H.L. (2012). The Introvert’s Guide to Success in Business and Leadership.