|
The conference will deliberate upon following Key Issues (with reference to developing economies).
This is an invitation to participate in the Conference and share
your views by presenting a paper on
- Emerging challenges for sustainable business.
- Managing strategic growth and leadership.
- Customizations of offering.
- Contemporary issues of marketing.
- Role of advertisement and brand management.
- Challenges in the areas of effective Positioning and Differentiation of Products while competing.
- Scope and opportunities of Online Marketing and e- Commerce.
- Challenges to satisfy customers in light of their diversified Needs, Value and Culture.
- Media maturity.
- Access to market information.
- Problems like Rapid copying of the Products and shortening of Product Life Cycles.
- Role of Patent and IPR.
| 
