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  About the Conference

Our world today is increasingly driven by a combination of information and entertainment values and these are both promoted by the explosion of communication especially electronic communication such as satellite TV and internet. This explosion is the power of media. Media has become the most powerful sector of the nation. It has unparallel influence on all the aspects of human life in present era. It performs three functions i.e informs, influence and entertains. The impact of these functions is multidimensional. It provides awareness about the world, helps in reshaping, reforming and strengthening the society. Contemporary society has undergone extraordinary transformation mainly due to the remarkable changes brought about by technological development of global media. In present scenario, Power of media is immeasurable and gargantuan with highly influential capacity; no doubt media is responsible for the revolutionary change in the social structure, social behavior and social attitude.

Media have an endless array of options, from mobile to social and broadcast to streaming. In such a dynamic landscape, crucial challenges lie ahead for leading media companies to adapt to rapidly changing technologies. Media – whether a new or traditional - is often responsible for shaping the way people think about various issues. Media Globalization is a real force behind the formation of new trends in the society.

The National Conference will be focusing upon the impact of media in bringing out changes in society, impact of different media technologies on our society, How media can be a valuable asset to bring about desirable changes in the society.