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Genesis
Make in India, a type of Swadeshi movement covering 25 sectors - of the economy, was launched on 25 September 2014 with the objective of job creation and skill enhancement and to transform India into a global design and manufacturing hub.It encourages companies to manufacture their products in India and also increase their investment. As per the current policy, 100% Foreign Direct Investment (FDI) is permitted in all 25 sectors, except for space (74%), defence (49%) and news media(26%). Japan and India had also announced a US$12 billion "Japan-India Make-in-India Special Finance Facility" fund to push investment. After the launch, India received investment commitments worth 16.40 lakh crore (US$230 billion) and investment inquiries worth 1.5 lakh crore (US$21 billion) between September 2014 to February 2016. As a result, India emerged as the top destination globally in 2015 for foreign direct investment (FDI), surpassing the USA and China, with US$60.1 billion FDI. Several states launched their own Make in India initiatives, such as Vibrant Gujarat, "Happening Haryana" and "Magnetic Maharashtra". India received US $60 billion FDI in FY 2016-17. Combined with other initiatives by the end of 2017, India rose 42 places on Ease of doing business index, 32 places World Economic Forum's Global Competitiveness Index, and 19 notches in the Logistics Performance Index. This initiative converges, synergises and enables other important Government of India schemes, such as Bharatmala, Sagarmala, Dedicated Freight Corridors, Industrial corridors, UDAN-RCS, Bharat Broadband Network, Digital India. 25 Sectors of Economy Covered Under Make in India The twenty five sectors are:- Automobiles; Auto components;. Aviation; Biotechnology; Chemicals; Construction; Defense manufacturing; Electrical machinery; Electronic system design; Manufacturing; Food processing; IT and BPM; Leather; .Media and entertainment; Mining; Oil and gas;
Pharmaceuticals; Ports; Railways; Renewable energy; .Roads and highways; Space; Textiles; Thermal power; Tourism & Hospitality and Wellness. Ease of Doing Business India jumped to 100th place in the World Bank's 2017 Ease of Doing Business Index, from 130th in 2016. In February 2017, the government appointed the United Nations Development Programme (UNDP) and the National Productivity Council to sensitize actual users and get their feedback on various reform measures". As a result, now there is competition among the states of India to improve their current ranking on the ease of doing business index based on the completion percentage scores on 98- point action plan for business reform under Make in India initiative. Currently Telangana, Haryana, Odisha, Chhattisgarh and West Bengal (44.35%) are top five states . Ongoing global campaign The campaign was designed by Wieden and Kennedy with the launch of a web portal and release of brochures on the 25 sectors, after foreign equity caps, norms and procedures in various sectors were relaxed, including application of manufacturing application made available online and the validity of licenses was increased to three years. Zero Defect Zero Effect The slogan was coined by Prime Minister of India, Narendra Modi, to emphasize on the production mechanism that produces products with no defects with no adverse environmental and ecological effects.

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