Call for Papers
Original Research Papers (both empirical and conceptual) are invited from academicians, industry practitioners and research scholars engaged in the field of business and management. The conference discussion may include the following and the related areas:

Track one: Responsible Marketing Conceptual Foundations:
• Corporate Social Responsibility
• Social Marketing
• Enlightened Marketing
• Consumer-Oriented Marketing
• Innovative Marketing
• Sense-of-mission Marketing
• Green Marketing
• Digital Marketing & Marketing Innovations
• Environmental Sustainability: Challenges and Issues
• Sustainable Development : In Search of New Development Model
• Corporate Governance and Sustainability
• Use of Technology in Achieving Sustainability through Responsible Marketing
• Environmental and Social Accounting& Audit
• Responsible marketing , costing & reporting
• Accounting for value: Measuring and Managing Social Investment
• Value Marketing
• Entrepreneurial Experiences

Track two: Legal & Ethical Issues in Responsible Marketing
• Regulation and Compliance
• Business Ethics and Corporate Performance
• Social responsibility, Ethics and Accountability in the Digital Society
• Business Ethics and Corporate Strategy
• Consumer Protection Laws
• Environmental Protection Laws
• Changing facets of the Regulations
• Social Auditing Integrating CSR with Business Policy
• Creating impact and ensuring sustainability of community based programmes
• Government Perspectives on Sustainability
• Corporate Governance and sustainability
• Environmental Sustainability

Track three: Responsible Company and Management
• Business taking responsibility: Conceptual and Empirical Models of Socially Responsible     Management including case studies
•  Taking Responsibility and making others take responsibility
• Taking responsibility across borders: Globalization and Cross Cultural issues in Socially     Responsible Management
•  The relationship between Public Policy and Socially Responsible Management
•  Social Governance and Socially Responsible Management –who governs the managers?
•  Taking responsibility for social and environmental problems: Human Rights, Social Justice, Work     Life Balance, Environment and Sustainability, Climate Change
•  CSR and Sustainability
•  Evaluation, Monitoring and Documenting CSR Practices
•  Accounting for Value: Measuring and Managing Social Investment
•  Creating Impact and ensuring Sustainability of Community Based Programmes
•  Turning CSR into Corporate Social Innovation
•  Case Studies on Best Practices in CSR (Private and Public Sector)
•  Corporate Citizen