Against the backdrop of this emerging scenario, the Department of Management Studies, Tecnia Institute of Advanced Studies, brings the “Mckinsey 7S Model for Innovation Growth, Sustainability and Scalability of Business” conference aimed at addressing the following objectives:
• To explore the opportunities, issues and challenges in the domain of business strategy, service and system;
• To explore ways and means by which businesses can innovate, sustain and progress in the ever-
ethical and philanthropic actions at the top. It is in the last two layers of the CSR pyramid,ethical and philanthropic, that socially responsible marketing opportunities appear the greatest. Meeting the first two layers, economic and legal, are necessary for a business to thrive in order to engage in the latter two
The conference invites researchers and practitioners to share their understandings on Responsible Marketing and provide a forum where researchers and practitioners engage in robust discussions on ideas, new directions and create innovative practices that impact responsible marketing.